Whanganui & Partners

Whanganui District Council approached us to design a new logo for their Economic Development division, Whanganui & Partners. They required a logo to reflect the partnership between the Council, Iwi and the community, appealing to current and future residents, businesses and visitors.

The chosen concept was developed after exploration on the double twist, a design used in Maori artwork which represents the joining of cultures and partnerships. This was then incorporated into the four sub-brands of Whanganui & Partners – Digital, Education, Visit and Business.