BALANCE Chartered Accountants officially extends its support into Taranaki

The Partners of Balance Chartered Accountants and Business Advisors are proud to announce that, as of the 1 April 2022, Laurie Jordan Accounting and Business Solutions are officially joining BALANCE.

Balance and Laurie Jordan have been working together for the past two years and they have now decided that the time is right to become one name servicing both regions.

The New Plymouth and Stratford offices will continue to operate from their current locations under the leadership of Craig McKinnon.  He will continue to be supported by Brenda Avery and her team, and it is business as usual as the only difference is the name change. Although Laurie Jordan has officially retired from the practice, he will continue to be available to assist clients as required.

The word “BALANCE” means more than just accounting. It reflects the equilibrium of all aspects of business. For us, this means working alongside our clients to enable them to achieve work/life balance. In these changing times businesses are looking for support, expertise, and guidance in this very competitive world and through our team and network of professionals we have the people to do it.

We enable our clients to reach their dreams and goals and we do this on a foundation of service and success over a century old while changing to meet the wide variety of needs our clients face.

Accounting is historical, looking back to go forward. It is critical to interpret and know how your business has performed, and that won’t change. But in these rapidly changing times you need advisors to supplement the historical performance with forward thinking strategic expertise and information. Such expertise maximises your opportunities and mitigates risk – you’ll find that expertise and solutions at Balance.

Partner Craig McKinnon says, “We are not just accountants, we are Chartered Accountants and innovators who are thinking of the future. Working smarter and developing new ways of assisting you is a priority for Balance. We are proud to continue to support the Taranaki and Whanganui regions and are excited about the growth of the Taranaki region”.